Sleep, Romance, and Valentines Day

It's getting close... It's the time of year all the advertisers will point you to your lover, your partner, your best friend.  Valetine's Day is coming.  Valentine's Day goes back to the early days of the Christian Church.  There are disputes on what started the remeberance, but today it is celebrated across North America, and Europe.  It is a day for lovers.  It is a day for romance.  But sleep???

Yes sleep!  What lover can truly care for their partner without considering their health?  And Sleep is tied directly to health.  We do not want to get too scientific here, this is afterall about love!  But that deep sleep after spending time with your lover?  This deep sleep can be some of the best sleep you can get.  Afterall, doctors recommend cardio exercise, and making love can offer more than the physical, but also mental exercise.  Love releases chemicals in to our bodies that can promote good health,  studies have shown commited couples live longer.

The Puritanical breeding most of us lived through, especially in the 1950s and 60s, causes us sometimes not to consider sex.  And it is an extremely private matter.  Other western nations are less Puritanical, and we all have snickered at commercials or TV clips we have seen eminating from them.  British TV as an example has some programs that probably couldn't air in the US, without editing.  Sex is a natural part of life.  As I'm writing this, I wonder if another of St. Louis institution's, Master and Johnson, ever had some of the thoughts of what is too far.  The importance of the issue causes me to throw caution a little to the wind!



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As I was thinking about what to write, one thing that came to mind was a web site called sleeplikethedead.com.  While they have always been a go to link in our business, and we love the research they do, they also branch off into an topic they call "sex friendly".  Sometimes, actually most of the time, when we are talking to clients in our store, we bypass that part.  February is the month for lovers, so what the heck!  Just below is a screen shot from their site.  (of course it helps that our brand, Comfortaire, is highly rated on their site). 




I have also read that overall in the United States, people are choosing good sleep throughout the year over "sex friendly" beds.  And we do understand the thought behind that.  In a survey, the average American couple will make love between 3 to 4 nights per week, but we sleep 7.  There are some, like Comfortaire which are average for sex, and they sleep great. 

So I have a suggestion.  This year for Valentines Day put a dozen red roses and a box of finer chocolates on a Comfortaire bed.  Let the romance begin!

Sleep Well!