50% off! And a Few of Our Favorite Ads.

How Can They Do It, It's Crazy!

Sound like a bed ad you have seen or heard?  We thought so.  But not at our store.  We try our best to offer the best product, and the fairest prices, everyday.  You will not see a 50% off sale here, our regular retails and sale retails are just too low to do that.  In fact, some of our beds are priced below the 50% off marketing geniuses, all day, everyday.

We Guarantee the Lowest Price!

Another good one right?  Most stores have limits on the geographic area.   Most stores require the same exact model, most manufacturers make many different models for this reason.  Those price guarantees are mostly worthless.  Our store does not restrict the geography, and we will match prices even to a different manufacturer, as long as the item specifics show it is substantially like the model we carry.

Queen Mattresses $399*!

Then in the small print it says "each piece when bought as a set."  Not sure of those stores but our most expensive, normal foundation is $299 everyday.  And we have platform bases for about $199.  Our least expensive queen mattress is $699, for a high quality, long lasting mattress.  Same price, but a better bed.

Free TV with Purchase!

Bottom line on this one is that you pay a higher price for the bed, to get a free TV.  Buy them separate, you will get a better bed, and a better TV.

Best Price of the Year!

Probably is, however, it is the price they have sold it at all year.  Nothing special about the price.  All stores need to make a profit to pay rent, utilities and labor.  Instead shop a store that has lower overhead.  How do you know?  Just look at it.  We, as an example, have a nice store.  It is clean and light.  We do not have fancy ceiling work, we do not have a special lighting scheme, we do not have a fancy pressure mapping system to help you choose your bed, we let you decide by what is important, how it feels.  Your back is the best pressure mapper around.

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There are marketers out there, but the cost to all retailers is essentially the same.  Whether you are the largest retailer in the nation, or a small family business in St. Louis.  We know of a retailer that spends fully 50% of what you pay for a bed in marketing.  We don't, guess who has the better value?

We also use a business model that keeps overhead as low as possible.  Doing that takes inventory costs out of the equation.  We do not have a CEO or a broad management base.  We just read a story of a public company, the CEO makes over $2 million in compensation.  They have 400+ stores, so that works out to about $5000 per store.  We do not have share holders.  We sell great products, but because of our overhead, we will save you money.

What we do instead, is educate ourselves in the art of great sleep.  We are not afraid of offering sleep tips.  We are also not afraid to admit our limitations.  We like hearing from past customers, whether good or bad.  We love to help solving sleep or mattress problems.  We have never taken a customer frivolously, and we never will.  We have never had a BBB complaint in over 2 years in business.

Here's what we mean by that.  We shop our competitors regularly.  One such trip recently, we were particularly interested in Tempurpedic mattresses, as we were preparing to launch our Sleep Harmony line.  The Sales pro was nice, but for some reason he had to get us away from Tempurpedic, and have us try a different memory foam bed by a different manufacturer.  It was obvious to us that he made a better commission on the other bed.  We don't care.  We make enough on what ever bed you purchase and are not looking to squeeze a few extra dollars from the sale.  We have set our commission schedules to favor no one brand or bed.  Meaning you get what YOU want here.

Is it time to change the way you shop for a bed?  We think so.  And by the way, want to see that this is how the industry works?  Check out this video by a store in Michigan.  Wish we would have thought of his word:  "Beducation"  That's what its all about!

Sleep Well!