There are certain costs in making a mattress. Material, especially good material, is not cheap. Steel for the spring costs something, and frankly there is not many people who make the steel springs, so the cost will not fall because of competitiveness. Foam costs as well. So how can the BIG BLASTING WAREHOUSE STORE sell beds that cheap?
Honestly they can't. There are some things, like paper towels, toilet paper, and mattresses, that have a pretty standard cost structure. And that's what we dislike so much about those selling these extremely cheap mattresses. Some time take a look at paper towels in the store. Use your smart phone and divide the price by the number of towels. Bet you will find that the name brands and the store brands are about the same price. Now go in to a store that sells the cheap mattress. Ask them the coil count, bet it is much less than the quality brands we have all heard about. Check the warranty, bet is much less than those same brands, and there is probably exclusions that will keep this warranty from ever applying.
Look at the amount of foam. Unfortunately, you can't open these beds up and see the quality of the foam, it is not pretty. Feel the fabric. Lay on the bed. The point we are trying to make is that the only way to make these mattresses cost so little is to take shortcuts. Lower quality, less life expectancy, and purchases more often. When we started in mattresses, most manufacturers suggested replacing your mattress every 10 years. Now I see commercials that state: "Replace Every 8".
We have talked to people who are shopping again, and say their beds is 3 or 4 years old, some even younger. So let's take the $299. Now since they will not last as long as a good mattress, let's adjust. Since the standard is 10 years on good mattresses, and these seem to last about 3, would it be fair to use a factor of 3? (10/3=3.3333) So now take the $299 and multiply by 3. That's almost $900! Now look in that same store at mattresses costing $900, and lay on them.
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Longevity is one thing, comfort is the second thing. The better mattresses will just feel better. So while you are considering the cheapo mattress, realize it will not feel as good either. But that's part of the reason... You see, you went to that store, didn't you. You laid on the cheapo and didn't like it didn't you? The Sales person showed you a better mattress, didn't they. And more often than not, you bought the better mattress. It achieved it's main objective, it brought you into their store. And of course, since they had the cheapo, you assumed all their mattresses were spectacularly priced. It's marketing. WalMart does it, Kmart does it, Sears does it, as well as most other retailers in the world. And it isn't just beds.
Grandma said it best: "you get what you pay for." And while we are capitalists, and believe that we should all compete in the market, this is not serving the customer well. Buying on price alone is not a great way to buy.
Now what if we had a mattress that had a 20 year limited warranty, and is constructed in such a way that it may last 30 or more years? Using the same math would you pay $3000 for a bed? Would that bed be a good value at $2000? Or how about that bed at $1000? We sell that bed, it's a Comfortaire, and some models are less than $600. Is paying twice as much for a bed that will last 3 times as long, has higher quality materials, improves sleep, is more comfortable, supports better, a value? Let us know... Until you do...
Sleep well!
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